Automobile Industry with a Technology Twist

“Any sufficiently advanced technology is indistinguishable from magic.”

– Arthur C. Clarke

This quote holds in almost all facets of our lives. From the GPS in your car to the Air Conditioner moderator in your home, there is no aspect of life, in general, and business, in particular, that is untouched by the impact of technology. Akin to various sectors of the economy, the automotive industry is mainly driven by the host of technological disruptions that have defined the first two decades of the twenty-first century.

The Automotive Revolution

No industry can afford to remain stagnant or become complacent with the status quo, particularly a customer-driven industry such as the automotive sector. With the footprint of technology being evident in every aspect of automobile creation and marketing, including design, conceptualization, manufacturing, and customer support, the digital transformation in the automotive industry has been gaining traction at a high pace.

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